Uniquely, they allow customers to pick their seating ahead of time. “They take comfort in knowing that if that does not occur,” he says, “the atmosphere and amenities delivered.” When that is not the case, the surroundings ease the shortfall. “The atmosphere is modern and inviting, making it a great place for a date or to visit with a group of friends.”įurthermore, Petro noted, many movie-goers expect the theatrical experience to be a big event hoping the film will not disappoint and will in fact exceed expectations. “The demanding schedule that many students endure allows them to further appreciate an opportunity to have dinner and a movie in one place,” he says.
Star Cinema Grill’s manager Jason Petro says many college students prefer the convenience of the new style of theaters. This new style of movie watching was created to make the movie-going experience more attractive now that audiences have the choice of watching on multiple platforms, like TV, computers, tablets, and phones, that are far more convenient and much less costly than visiting a local theater. Improved sound and picture quality have long been ideal preferences for customers, but luxurious seats and higher end meals, like those offered by the Star Cinema Grill at Baybrook Mall, are gaining in popularity among movie-goers. They prefer movie theaters with comfy seating and upscale dining rather than the old cramped version everyone grew up with during their adolescent years. Nowadays, Houston movie-goers expect more than just a seat and a screen to watch their film of choice. This is especially true for movie-goers spending an evening kicked back in a recliner enjoying “Rogue One” while scarfing down a Kalifornia burger chased with a Jack and Coke to the sounds of blaster rounds firing in the background. Although still popular, a box of movie theater popcorn is taking a back seat to the latest trend in higher end theater food offerings like those available at Star Cinema Grill.Ī night at the movies is not what it used to be.
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